1. Client Overview
Client: HCube
Product: Ticketcart
Industry: Entertainment / Event Ticketing
Region: Australia
About the Client:
HCube is an Australia-based company focused on modern digital solutions. They partnered with Featherwebs to develop Ticketcart — a user-friendly, scalable online ticketing platform for events of all sizes. Ticketcart’s mission is to simplify event access by enabling easy online purchases, seamless seat selection, and fast, stress-free entry — ensuring attendees avoid disappointment at the door.
2. The Challenge
HCube’s previous ticketing process was entirely offline — limiting their ability to scale or offer modern conveniences to event attendees. Event organizers struggled with:
- Manual, in-person ticket sales and no central booking system
- Chaos at venue entry points due to unclear seat plans and lack of attendee tracking
- Difficulty handling high-volume or back-to-back events
- Ticket printing costs, delays, and risks of loss or duplication
- No tools to run time-sensitive promotions or analyze sales performance
They needed a comprehensive digital solution to streamline ticketing, improve event-day efficiency, and scale their reach across Australia.
3. Project Goals
HCube partnered with Featherwebs to build a ticketing platform that would:
- Enable smooth online ticket booking with real-time seat selection
- Increase sales and visibility with digital accessibility
- Improve event-day efficiency using digital check-ins and scanning
- Support cashless operations through multiple payment gateways
- Eliminate ticket printing with mobile e-tickets
- Introduce flash sales and discount offers to boost customer engagement
4. The Solution
Featherwebs developed Ticketcart, a full-featured digital ticketing system tailored to HCube’s vision. Built to handle everything from listing to check-in, the platform included:
Web & Admin Features:
- Event listings with date, time, venue, and real-time seat maps
- Online booking system with multi-gateway payment support
- Admin dashboard to manage events, monitor sales, and view analytics
- Flash sale and promo code management tools
Event-Day Tools:
- Auto-generated digital tickets with unique QR codes
- Entry manager interface for fast check-ins and ID verification
- Mobile-first experience for both organizers and attendees
- Elimination of printing or physical ticket handling
This end-to-end platform enabled HCube to digitally manage entire events — from ticket purchase to entry — in a single, scalable system.
5. The Results
The impact of Ticketcart was immediate and measurable:
- Dramatically improved efficiency, allowing HCube to manage multiple events in succession with ease
- Boost in ticket sales, thanks to ease of purchase and promotional tools
- No more physical ticket hassles, with all tickets handled digitally and verified via QR code
- Smarter seat planning and entry control, reducing delays and confusion
- Insightful analytics, helping organizers make data-driven decisions in real-time
Conclusion
Ticketcart represents how thoughtful technology can simplify a traditionally complex process. With this platform, HCube now delivers a modern, reliable, and joyful event experience — for both organizers and attendees.
